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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest beyond the digital files. But here’s the truth: Selling doesn’t have to feel “salesy.” In fact, it shouldn’t. Authentic sales are about connection, not persuasion. About guiding, not guilting. Here’s what that might look in practice: Not: “You need this album or you’ll regret it.” Instead: “Most of my couples say they’re so glad to have something tangible from the day. To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

I don't know how you'll feel about this, but a few days ago I unsubscribed from a customer's Facebook page. I just got sick of the bad taste in my mouth from a stream of quite unpleasant political comments and links in my newsfeed. I personally don't think anyone in business should mix business and politics. Or religion for that matter. Not just because it's unwise to turn off people who might be your customers, but because it's wrong to judge people by their ideology or faith, or the lack of either. I don't care whether they're of the left or the right, in my experience if you can get past people's To View More >>

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In the context of professional people photography here are a few things that surprise and puzzle us. How often the images are released from the studio before the sale is finalised. How the album planning/sales process can take months, sometimes years. How there's often no attempt to up-sell after the event. How the album is treated as a cost, not a marketing tool. How album planning is treated as an obligation not an opportunity. How studios go with the crowd, instead of standing out from it. None of those maximise your opportunities, and there are probably less of those to go round right now. To View More >>

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Queensberry is now on Google+. Get all your Queensberry news from the Junction, Connects and the Blog in one spot. Join us! Click here to Follow us on Google + Cheers, Anna To View More >>

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I use the Browse Tab of the PJ Welcome screen a lot, but if you're sending orders to Queensberry the Uploads screen is also important, particularly if there happens to be a problem with your order. The screen has lots of information, so when the list of uploads gets busy you can sort (by any column), search, or filter based on status or upload date. The buttons are really important, and they change depending on the status of the upload. UPLOAD or RESUME - If the upload was interrupted or paused you'll see this. Mind you, when you booted PJ a popup would have reminded you had incomplete uploads) To View More >>

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